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If I was the sponsor of the Scottish Cup I wouldn't be too pleased to put it mildly but of course there is no commercial sponsor. Even at that what's wrong with Maxwell getting off his arse and earning some incremental income? The ACME Ltd Team of the Round? The ACME Ltd Player of the Round? etc. Okay, such income wouldn't necessarily amount to much but it would at least take a few quid off Maxwell's overblown salary. If I was involved with cinch marketing I'd be getting a pat on the back, as the background is clearly cinch marketing colouring. Kinda akin to product placement.