Football clubs and politics have gone hand in hand for years. Big money smooths out the raw roots but they are still there.
In terms of marketing Thistle there are a few basics that we can learn from other teams…
The Badge. I’ll start with FC St Pauli… they have a club badge that seems to remain largely unchanged in their history. Good branding doesn’t need to change. Ever.
St Pauli have also got this skull and crossbones thing going on – an identifiable signature, arguably more well-known than their actual club badge. Instant rebellion. Done. We are Thistle, we have a thistle - my feeling is that we don’t need a second id, but our first should be better.
The strip. Stop messing about with the strip. Any club worth their salt has played in largely the same home top for nigh on eternity. Change details but not the look. We are Thistle we play in stripes, hoops, joker / battenburg squares, pinstripes, crinkle-cut wobble stripes, eyesore telly interference patterns. Make a decision, stick to it. The away strip is where you make radical changes - we’ve been good at radical, not so good at pleasing on the eye.
A strong sense of identity. Herein lies a problem. Celtic and Rangers have strong identities – not entirely pleasant, but strong. Barcelona, arguably the biggest footballing ‘brand’ in the world have valid political roots and history. St Pauli now inspire fierce loyalty, their turning popint being a deliberate political stance against the fascist-hooliganism of the mainstream.
To call yourself ‘the alternative’ doesn’t make you the alternative. I see Thistle as a more enlightened club than its near neighbours, I would predict a rise of socialist interest given the current government and economic climate. Our club history on the web site is uninspiring to say the least and says nothing about the roots of our club. Passion comes from the terraces, not the pitch. We need the passion of a core group – the basis of any revolution, from there we gather followers. The club can’t actually do that (take St Pauli as a case study), it’s the people. The last time I remember any real fire about Firhill was when we almost disappeared. We failed to capitalize on the passion then (and we can look towards the board for that) and it may take us to get to an equally grim place again to find the fire.