I have a scenario for you.
2 or 3 home games a month, £17 a pop, 34 or 51 pound a month, plus the cost of travel, pints, food, 50/50's. Easily could be £60 a month? Sky HD full package, something likr 500 lives games a year in Glorious High Definition is £54 a month. Plus all your films, simpsons and other crap.
Do the club know what it is competing against?
Every fan is a customer. Not just ones with kids, why even target kids they get in for free ffs! Its everyone else you should be creating scenarios for.
Plus, A father and some in Dingwall who want to go to a game wont say, "oh we can save 5 bob by going to firhill, get your boots on lad." The Family argument works on a catchment area of about 30 miles around. Arn't we lucky that there isn't any other team at our level or better than us in this area that might pull people in.
Forget being a Family club. We should be worried about still having a sodding club atall.