JJ,
You should know the Chairman's statement by now as you have referred to it often enough in other threads, but just to remind you, here is what she said regarding the club's finances
"Off the pitch, the Board took the decision that the Club, while having no debts, needed to improve its financial planning. Our budgets do not include monies from cup runs, stadium hires by third parties etc. It encourages us to live within our means and extra monies that come in – such as that from our Scottish Cup run – can be used to supplement the playing budget or on unforeseen issues as they arise.
But, until season 2018/19, the focus had been solely on the current season which we felt wasn’t enough, we needed sight of what was coming down the track towards us. Our finances are now structured on a rolling two year basis (with a view to extending that to three years) so that we know exactly what we can spend in year, without compromising the Club’s viability for the following year. As the season ended, we came in on budget without depleting our reserves, which can be drawn on to support plans for the coming season."
Now you might not want to believe what she says, but as far as I know, this is the only hard evidence that we have and that tells me that we are not running at a loss. We are not depleting reserves. We are not selling the family silver. We are planning longer term.