This thread is starting to overlap with the "fund generating" one at the top of the page, but it's clear that other similar-sized clubs have what appears to be valuable additional channels in addition to their matchday 50-50 draws. The ones that immediately spring to mind are the Raith Rovers pay-as-we-score scheme (don't think there's any prize involved, just donations), and the one that looks interesting to me, the Dunfermline weekly online lotto, with very decent prize money:
http://www.parslotto.com/