This, of course, just shows what a fine product it is!
Yes, I thought that might be the case and this is the first obstacle really - just how easy would it be to get the programme into a downloadable format?
I don't see why you would alter the print run at all? I see the electronic option as an add-on, not a replacement. I don't think there'd be that many who would switch from paper to screen - you can't read it at half-time for a start, and your main audience for this would be those not at the game who couldn't have bought a paper copy anyway. You could always run a poll on here, and on the OS, this might give some initial-interest figures.
There are other options such as offering a discount for those who have bought a paper copy, sort of like the new DVDs that come with digital versions for the iPhone, etc. Of course this would require a way of uniquely identifying each programme, such as a bar code, and there are other obvious difficulties. However the key point for me is that these opportunities, however fraught they may be to implement, will never exist if we stick to print alone. What's that saying about it having been better to have tried and failed...?
Aye, there's the rub. If we can get an electronic version with minimal effort, then you could run a small trial with PayPal and email - the Nomads would make perfect, and no doubt willing, guinea pigs (squeak)! If there's rampant piracy and paper sales plummet then you'll have an answer!
I think that this is something that has to be offered eventually - it's as inevitable as all-seater stadia, Owen Coyle on Firhill Road, and a Scottish Cup triumph in 2021.