The games dying because it boring and not worth the money for the entertainment (Us not included this season)
Bigger leagues means more chance to experiment and have a go, field youngsters and bring through your own talent, all adds to the entertainment on the park, plus less boredom playing the same team up to 8 times a season (4 league, 1 League cup, 1 scottish cup, 1 scottish cup replay 1 ramsdens cup), if your only going to parkhead or ibrox once in a season your as well treating it as a cup game and having a shot, instead of parking the bus for the chance of a point.