I thought the interview was fine. With only 9 full time staff members and lots of volunteers including the chairman what are people expecting?
Sporting Director oversees all football including Youth, women and men. Deals with agents, contracts, £ and the board.
Recruitment & scouting is shared between him, head coach, (prob assistant) and scouts.
Head coach deals with training, matchday, squad.
Sporting Director role in other clubs can be called Chief Exec, Director of Football, Technical Director all depending on size of club and ideas.