some excellent suggestions.
Gut feeling tells me it would be better not to get too interlinked with the Club or the official site. I think it would give fundraising thru networking etc that bit more latitude. We don't really know who the Club may be approaching for sponsorship etc and without knowing conflicts of interest could arise.
Btw there could be mileage in running a mini e-bay type operation. Could sell all sorts of items (DVDs, books, CDs, Jags tops that a kid may have outgrown etc etc). Drop off item at a central collection point (eg Aitken Suite on a match Saturday). Wearethistle.co.uk Fundraising takes a commission on the sale and, on occasion of using the drop off point, a handling fee. Think it could be a win/win thingy. If you're buying something on e bay you usually have to pay postage so instead of postage you pay wearethistle for using the collection point.