Having had a look at tag its not really worth anything as the stuff on it is not marketable or value add. If for instance it had live streaming of the under 20's games, id buy the top up to season ticket access in a flash as im not going to go to these matches, but would happily stream them and im sure others would do he same, brining in a few bob.
At least the infrastructure is there now to make more interesting content available in future I suppose.