Ross is a better commercial manager than we have had for sometime. But the Club set prices based on staying in the top flight, haven’t re-visited them much based on the Championship.
I let my Season Ticket lapse a few years ago as I was living too far away to make use of it more than once or twice per season. But my impression is that it has fewer and fewer incentives attached to it that make it worth buying. I put my money into player sponsorship instead, that’s my way of supporting the Club.
Maybe the Club should look at a whole range of reward packages for fans, including STs, and develop a set of flexible options for those near/far away; we need loyalty across a number of seasons to be better acknowledged and appreciated.